Spotify is expanding its newly launched audiobooks service outside the U.S., the company announced. The service will now become available in other English-speaking markets, including the U.K., Ireland, Australia and New Zealand, allowing users to access Spotify’s catalog of audiobook titles from the streaming app.
As in the US, the audiobooks are not included within Spotify’s existing paid subscription or free service. They can be viewed by Spotify users, but must be purchased from a webpage using an a la carte model before they can be unlocked and listened to within its app.
While the App Store certainly provides an amazing portal for developers, the one downside is that Apple takes a 30 percent cut of anything sold on the platform. That means if you sell your app or any other features within the app, Apple gets a cut of it. To avoid this, some developers have tried to redirect customers outside the App Store. Spotify now redirects customers to its online web shop, where audiobooks can be purchased and then listened to through the app.
Spotify said it plans to improve the discovery of its audiobooks over time, in addition to expanding the feature to new markets and introducing new formats and new ways to interact with audiobook content. The company suggested audiobooks could serve as a new revenue stream when it acquired digital audiobook distributor Findaway last year, saying the industry is expected to grow from $3.3 billion as of 2020 to $15 billion by 2027.
There's no telling how this approach will work in the long run, but Apple's 30 percent fee is something that many companies have talked about over the past couple of years, with some being more vocal than others and could become a bigger issue as more time passes.
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Spotify is expanding its newly launched audiobooks service outside the U.S
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